Directed Dollars Publishing Company (DD Pub)

Training and Education

About Professor Bill

William “Professor Bill” Keating is the author of the book Leveraged to the Hilt?. This book shows you how to get out and stay out of debt. It is unique in that it comes with a CD that contains software programs that do the math associated with managing personal debt. There is even a program that will develop a personalized plan to become debt-free. More recently, Professor Bill started the T&E unit of DD Pub, which offers three different financial literacy workshops to employers and the public. The workshops are titled Early Career Financial Planning, Mid-Career Financial Planning and Pre-Retirement Financial Planning. The workshops are targeted to individuals under 30 years of age, over 30 but younger than 50, and over 50, respectively. The workshops are offered in the Baltimore/Washington Metropolitan area at five different locations.

Professor Bill is a graduate of Johns Hopkins University and received his MBA from the University of Chicago. He has provided countless workshops and seminars to private industry, churches, civic organizations, and the federal government on the subject of personal finances.

He is now semi-retired, but for the past 12 years he has worked as an adjunct faculty member at the Carey Business School at Johns Hopkins University where he teaches courses in Finance and Management in the MBA program.

In the business world, Bill was Vice President of Special Projects at Social and Health Services in Rockville, MD. He also worked for over 23 years for AT&T/W.E.Co., before retiring as a top-level manager.

In his youth, Bill was a Sergeant in the U. S. Army where he worked as an electronic technician. He was a member of Bendix Field Engineering and was stationed at Kano, Nigeria as support for NASA’s Project Mercury. While there, he supported the historic flight of Colonel John Glenn.

Bill has always had a passion for personal finance and he considers himself a consumer educator and advocate. He has held both the life insurance license and the securities license.

These days, in addition to giving workshops on personal finances, Bill enjoys golf and bowling, and can claim to have had 2 hole-in-ones and a 300 bowling game.